The story of Tanais

Tanais, a joyful and original ready-to-wear collection

10 years after the creation of the Allande lingerie brand, the family group decided to launch a women’s ready-to-wear line to complete its wardrobe and satisfy the demands of its loyal customers.

In 2004, the Tanaïs brand was born, a timeless yet original wardrobe. The collections are made up of bold prints and high quality, durable materials. The ready-to-wear pieces are usually coordinated or in harmony with the Allande lingerie lines of the season, in order to push the refinement of the top and bottom combinations to the extreme.

Attentive to detail finishing, singular cuts and refined details, Catherine Lefebvre cultivates with Tanaïs a unique and incomparable style, thanks to fashionable silhouettes adapted to all morphologies

Each season, she surprises with remarkable limited edition pieces and Capsule collections, so that followers of the brand can find their happiness and capture the attention of those around them.

The precious and personalised advice of the fashion advisors is expected at each presentation, as it is a great help in recognising one’s own value. When you like yourself in a garment and always enjoy wearing it, that is the Tanaïs experience.

You too let be seduced!

OUR VOCATION

To put our know-how at the service of women, and to offer them elegant and refined lingerie, so that they always feel more beautiful…

BRAND DEVELOPMENT

On the strength of its success, in 2004 the Lefebvre family expanded its offer and launched the Tanais brand of women’s ready-to-wear clothing.

Each season, the design office stages an inventive, unique and modern wardrobe, conceived and developed to enhance the female figure by adapting volumes to different morphologies.

Because at Tanais we have a certain idea of style and elegance, we dress thousands of women today.

International development

Our know-how, combined with the home shopping concept, extends beyond national borders. The Allande and Tanais brands are now present in Belgium, Switzerland, Luxembourg, Denmark, Canada, the United States and overseas.

“Our pride is above all our identity & our know-how. Our secret is simply the love of women.”

Catherine Lefebvre

Fashion shows

Each season, we stage our fashion, in Allande lingerie and Tanais ready-to-wear, to present our new collections.
An annual fashion show, orchestrated by renowned professionals, punctuates the life of the company and its teams. A pure moment of happiness, rich in emotions…

Direct sales

Direct sales is a modern and fulfilling form of distribution that today employs more than 600,000 people in France.

The principle is simple: several friends meet at the home of one of them, called a hostess, and a fashion advisor comes to lead this convivial moment, and shows them the latest creations of Allande fine lingerie and Tanais ready-to-wear.

This sales channel, which is as close as possible to consumer requirements, offers many advantages.

No need to wait in front of the fitting rooms, you can shop in complete peace of mind, and above all, you benefit from personalised advice.

But more than a new consumption mode, direct sales also represent a new opportunity to embrace an exciting profession rich in contacts, a total or partial activity, open to all and without risk or excessive investment.

If you are passionate about fashion, go for it and choose a more entrepreneurial life, freer and better paid for the work you do, we will be by your side to help you realise all your projects and progress independently.